Online Products: Adapting for Review Committees

As companies with digital and traditional products can attest, it can be much more difficult to get a balanced and thorough review of digital products by curriculum committees, whose processes continue to be geared heavily toward printed curriculum.  The committees are used to a rubric-based process, in which all of the curriculum and support materials are laid out and reviewed against the rubric.  With digital products, companies can see that potential customers are either only logging on briefly or not logging on at all to review products.  Video demos have also not been very effective in providing a deep dive for customers. To date, the best method has been to build booklets with screenshots so review committees can compare those against the rubrics. Until review committees adopt new review processes better suited to online products, companies need to be aware and adapt their presentations.