Author Archives: Rita Ferrandino

How to Drive Growth Using STEM Panels

Announcing Your Curated Panel of STEM Advisors STEM Panels ignite product insights for product and market development teams. Two of the smartest questions EdTech companies ask are, “How do we innovate when educator needs are rapidly changing?” and “Who can we trust to provide feedback?” We have learned over the years that the answers are […]

When Selling to Schools, Make Sure You Understand the Education Buying Cycle

How to align your sales and marketing efforts to the education buying cycle Timing is everything, as the saying goes. That’s just as true for selling to schools as it is for finding the perfect job, making a romantic connection, or landing an effective punchline. In education, purchasing generally happens according to a rigid cycle. […]

Follow the Money: Understanding the Pandemic’s Impact on Education Funding

School Closed sign on a locked fence outside of a school

With the school year quickly coming to a close as we celebrate unconventional graduation ceremonies, it is clear this semester has been an unprecedented and emotional challenge for students, teachers, administrators, and parents. But rather than marking an end, this may just be the beginning.  For those of us leading education businesses, a new buying […]

Investing in Workforce EdTech: Staying Ahead of the Curve

As the very nature of work evolves rapidly, so does the nature of workforce training and education. Companies and students are demanding change, colleges are adapting, and investors are making workforce edtech a top priority–but are you considering how you can take advantage of this opportunity?  Technology is playing a highly disruptive role, both by […]

Is Your Education Company Ready?

Though the new year has just been begun, there are less than a hundred selling days until schools and universities end the academic year. Is your company optimized to take advantage of the school selling cycle? In these crucial, limited selling days, your entire organization must be aligned with your sales team to help bring […]

7 Summer To-Dos to Increase Next School Year’s Sales

School is wrapping up across the country, but for education companies, summer is no time to kick back and relax. With next year’s sales revenue riding on the ability to prep during the summer, the first step to success is understanding the selling cycle: As the sales cycle shows, being fully prepared at the start […]

Preparing to Win

Coach Vince Lombardi said it best, “The will to win is not nearly so important as the will to prepare to win.”   Most EdTech start-ups have the will to win. They usually have mission-driven teams who have identified problems and built solutions to transform education. They are often dedicated, skilled professionals committed to a […]

Angel Investors Outperform Venture Capital

Harvard and MIT Research: Angel Investors Outperform Venture Capital Reading List Leading alternative asset researchers Josh Lerner (Harvard) and Antoinette Schoar (MIT) have published a report analyzing how the Angel Investor asset class in the U.S. compares to the VC asset class. During the period of the study, the angel group outperformed the VC group […]