Author Archives: Rita Ferrandino

Five Steps to Take Now to Build a Strategic Plan in a Changing Political Environment

As the dust continues to settle from the historic 2016 Presidential election, it’s time to assess what you should do to prepare your company for the shifting political environment. Though uncertainty abounds about what direction the new administration will take in the education arena, there is no doubt that changes are coming. And while the […]

The Pitfalls of Too Much Capital

Too much capital may seem like a problem every company would like to have, but there can be drawbacks associated with a high level of capital. If your company only has a few hundred thousand in the bank, odds are that your company and leadership will be intensely focused on revenue. But if you raise […]

Making the Most of Your Sales & Marketing Dollar

Arc is often asked our recommendations for best utilizing a limited marketing budget. When you have a limited sales and marketing budget (in the $4k range), it is critical to make sure you thoroughly understand your company’s goals and how to direct that money to meet your goals.  With that said, here are a few […]

2016 Education Trends

We can all agree that schools changed the day students started bringing their own devices with them. The educational experience of today’s kids has shifted because of the ease of access to smartphones, tablets and less expensive computers. With this reshaping of the educational learning environment comes the opportunity for service and content providers to […]

Global Economic Consequences

For companies doing business globally, recent world events are leading many to a serious third-party evaluation of their strategy. We at Arc fully understand the significant domestic and international economic impacts from the changes that are happening globally.  The economic consequences have already begun. These events serve as a stark reminder of the need to identify […]

Government Relations Update – December 2015

ED-Lection 2016 With the Presidential race gearing up, Arc will track candidates’ education policy positions. Stay tuned for more in the coming months and into next year. GOP Debate During the October 10 GOP debate, Marco Rubio called the nation’s higher education system “completely outdated” and advocated for additional vocational education stating America needs more […]

Government Relations Update – June 2015

ED-Lection 2016 With the Presidential race gearing up, Arc will track candidates’ education policy positions. Stay tuned. DREAM-ers Donation Mark Zuckerberg announced that he and his wife Priscilla Chan are giving $5 million to TheDream.US as part of their commitment to supporting education in the Bay Area. They join philanthropists Don Graham, Amanda Bennett, and […]

Government Relations Update – April 2015

ED-lection 2016  As the Presidential race ramps up, Arc will track candidates’ education positions and keep you posted. Utah Education Funding Increase Utah Gov. Gary Herbert gives final approval to the largest funding increase for schools in 25 years. California NCLB Waiver Extensions Six districts in California have applied for a three-year extension of their No […]

Online Products: Adapting for Review Committees

As companies with digital and traditional products can attest, it can be much more difficult to get a balanced and thorough review of digital products by curriculum committees, whose processes continue to be geared heavily toward printed curriculum.  The committees are used to a rubric-based process, in which all of the curriculum and support materials […]