Category Archives: Business

When Selling to Schools, Make Sure You Understand the Education Buying Cycle

How to align your sales and marketing efforts to the education buying cycle Timing is everything, as the saying goes. That’s just as true for selling to schools as it is for finding the perfect job, making a romantic connection, or landing an effective punchline. In education, purchasing generally happens according to a rigid cycle. […]

The Essentials of the CEO Role

While the nuances of a CEO position reflect some organizational specifics, the key goal is fundamentally the same everywhere: CEOs must increase the value of the enterprise, whether for shareholders or private ownership. And in order to build that value, CEOs must first build overwhelming confidence among the board in the CEO’s ability to lead […]

Is Your Education Company Ready?

Though the new year has just been begun, there are less than a hundred selling days until schools and universities end the academic year. Is your company optimized to take advantage of the school selling cycle? In these crucial, limited selling days, your entire organization must be aligned with your sales team to help bring […]