Category Archives: Tips and Thoughts

Get Creative with Your Products

When looking at ways to position your products to go beyond one-time infusion of monies (stimulus funding or grants, for instance) to become a long-term “must-have” for your customers, one option is to sell a long-term ‘subscription’ service that is paid for upfront. Create a “maintenance and support” product that includes things such as software, content, material upgrades […]