To Tweet or Not to Tweet? While few would question the need for most businesses to have some sort of online presence, it is still wise to question exactly who should shape your company’s official social networking presence. In particular, you need to decide whether social networking will be left to your communications […]
Category Archives: Tips and Thoughts
If you have not built or updated your website in the last year or two, it’s past time to take a long look at your web presence. As you evaluate whether you should update your site, you should also be evaluating how your site fits into your sales process. Your web site should be more […]
Comments start about 15 min into the video. SIIA ETIS May 2013 My comments at the following markers 15 min, 34 Min, 46 min, 56.45 min, 61.30 min TOPIC/ SESSION: What IS coming next within education technology? In this opening session, we’ll hear from key thought leaders representing education institutions, Ed Tech companies, […]
All too often, executives get focused on the day-to-day or short-term plans plan of their business, looking at what they are going to do rather than what they should be doing and what would create the biggest breakthrough for their company. They fail to work with intentionality and instead just get swept along with the […]
CEOs and founders often say they need is $5 million to bring their company to market. In many cases, this is true, but raising that much capital for a young company is often difficult and very expensive. So, how much capital do you need to get your company to the next level? Frequently, founders’ initial […]
With school back in session and fall in the air, most companies have turned (or should be turning) their attention to building leads and getting people engaged so that you can close deals in the winter and the spring, as our sales cycle chart to the right shows. At this point, for whatever your goal […]
With the start of the school year just around the corner (or already underway in a few states), CEOs are most likely focused on delivery during this crucial time of year. While successful back-to-school delivery is important, what companies should really be focused on is ensuring strong implementations that will lead to renewals. Now is […]
In this economy, the idea of increasing your prices may seem suicidal – and indeed, raising them indiscriminately will probably backfire. However, it is possible to set your prices in such a way that you can increase your profits without changing your product or tinkering with your overhead. Traditionally, setting a price for a product […]
While the fiscal climate for school budgets next year remains unclear, you can be sure that every superintendent and administrator knows that their budget needs to be completely spent down by the end of this month. Of course, many districts have long ago accounted for every penny in their FY12 budgets, but the last week […]
With April marking Autism Awareness Month, a new Centers for Disease Control study shows that the prevalence of autism continues to increase significantly, from less than 100,000 children in 2002 to a projected million-plus children by 2014. The CDC first released a study in 2007 (using numbers from 2002), which estimated that less than 100,000 […]