Your Ticket to the 2012 Elections With another election season in full swing, Rita Ferrandino will be in the middle of all the excitement. In addition to her work with Arc and as the CEO of Chicago Educational Publishing Company and as a founding partner of Arc Capital Development, Rita also serves as the Chair of […]
Tag Archives: education
When looking at ways to position your products to go beyond one-time infusion of monies (stimulus funding or grants, for instance) to become a long-term “must-have” for your customers, one option is to sell a long-term ‘subscription’ service that is paid for upfront. Create a “maintenance and support” product that includes things such as software, content, material upgrades […]