Author Archives: Kevin Custer

Do I Need an App for That?

As schools and teachers continue to shift demand to software and online products, you may be looking at your products and asking, “Do I need an app for that?” With today’s students using games and educational apps on iPads and smartphones, mobile applications are becoming even more commonplace in the classroom, as this AP story […]

Get Creative with Your Products

When looking at ways to position your products to go beyond one-time infusion of monies (stimulus funding or grants, for instance) to become a long-term “must-have” for your customers, one option is to sell a long-term ‘subscription’ service that is paid for upfront. Create a “maintenance and support” product that includes things such as software, content, material upgrades […]