As schools and teachers continue to shift demand to software and online products, you may be looking at your products and asking, “Do I need an app for that?” With today’s students using games and educational apps on iPads and smartphones, mobile applications are becoming even more commonplace in the classroom, as this AP story […]
Author Archives: Kevin Custer
On August 24, Secretary of Education Arne Duncan announced that nine states and the District of Columbia had won grants in Phase 2 of the Race to the Top competition. Along with Phase 1 winners Delaware and Tennessee, Florida, Georgia, Hawaii, Maryland, Massachusetts, New York, North Carolina, Ohio, Rhode Island, and the District of Columbia […]
When looking at ways to position your products to go beyond one-time infusion of monies (stimulus funding or grants, for instance) to become a long-term “must-have” for your customers, one option is to sell a long-term ‘subscription’ service that is paid for upfront. Create a “maintenance and support” product that includes things such as software, content, material upgrades […]